BIGinsight

The bloom is off the rose for consumer confidence, down 2 points from last month

Drivers anticipate an average price of $3.95/gal as we approach Memorial Day

Nearly half (46.6%) maintains a penchant toward pragmatism

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News and Releases

Romney Ahead of Obama with Registered and Likely Voters; Support Waning Among 2008 Obama Voters, According to New American Pulse™ Analysis
05/16/2012
The most recent American Pulse™ Survey (May-12, N=3,368) has Romney on top of President Obama among both Registered Voters and Likely Voters. If the...

Executive Briefing - The bloom is off the rose for consumer confidence
05/10/2012
Nearly eight out of ten are expecting “more” or the “same” number of layoffs in coming months; Practicality, focus on needs decline from April, but...

Obama and Romney Tied with Registered Voters, Romney has Slight Edge among Likely Voters, According to New American Pulse™ Analysis
05/03/2012
President Obama and Mitt Romney are tied with Registered Voters, according to a recent analysis of the latest American Pulse™ Survey (APR-12,...

Special BIGinsight™ Analysis Identifies Behaviors and Shopping Strategies of Apparel Shoppers
04/26/2012
Consumers continue to cope with a tricky economy, most recently evidenced in their plans to decrease overall spending increasing 20%+ from March....

Executive Briefing - Springing sentiment stalls in April
04/12/2012
Consumers zeroing in on just the necessities; Decreasing overall spending increases 20%+ from March; End-of-April pump price prediction? $4.17/gal