BIGinsight

The bloom is off the rose for consumer confidence, down 2 points from last month

Drivers anticipate an average price of $3.95/gal as we approach Memorial Day

Nearly half (46.6%) maintains a penchant toward pragmatism

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News and Releases

Romney Ahead of Obama with Registered and Likely Voters; Support Waning Among 2008 Obama Voters, According to New American Pulse™ Analysis
05/16/2012
The most recent American Pulse™ Survey (May-12, N=3,368) has Romney on top of President Obama among both Registered Voters and Likely Voters. If the...

Obama and Romney Tied with Registered Voters, Romney has Slight Edge among Likely Voters, According to New American Pulse™ Analysis
05/03/2012
President Obama and Mitt Romney are tied with Registered Voters, according to a recent analysis of the latest American Pulse™ Survey (APR-12,...

Few Excited Voters Think Obama Has Fulfilled Campaign Promises, According to the Latest American Pulse™ Survey
04/18/2012
7 in 10 (70.0%) voters who are somewhat/very excited to cast a ballot in 2012 don’t think elected officials keep their campaign promises, according...

Latest American Pulse™ Survey Highlights Americans’ Feelings On Social Sharing in the Workplace and Online Privacy
04/04/2012
The integration of social media into most aspects of people’s lives has blurred the line between what information is private and what should be...

Blacks, Asians & Hispanics Say Healthcare Reform Will Benefit Majority; Whites Disagree, According to Latest American Pulse™ Survey
03/21/2012
With the healthcare debate heating up during an election year, some Americans have concerns over the level of care and the degree of coverage that...